Elon Musk: Tweeter’s early logo, Bird rebrands as ‘X’

Elon Musk: Tweeter’s early logo, Bird rebrands as ‘X’

Twitter, the popular social media platform, is undergoing a significant transformation and will soon be known as "X". This announcement was made by Elon Musk on July 23, 2023. Musk's vision is to evolve Twitter into a comprehensive "superapp" that merges social media, payments, and various other features.

The new logo, a simple black ‘X’, was carefully chosen by Musk to represent the concept of the unknown and potential. He believes this logo is more inclusive than the previous Twitter bird logo, which some perceived as representing only a specific demographic.

The rebranding has sparked diverse reactions. While some have praised the new logo, others criticize it for being too simplistic and dull. It remains to be seen whether the rebranding will help Twitter attract new users and retain its existing ones.

👉 Elon Musk’s announcement of Tweeter’s new logo as 'X'

Elon Musk has confirmed that typing ‘X.com’ will lead users to the new Twitter interface, although the primary domain is still Twitter.com. The new logo was crowd-sourced, taken from a Twitter user named Sawyer Merritt. The logo is currently being utilized alongside the designations of the company's staff, including the company's CEO Linda Yaccarino.

Yaccarino has provided insights into the company's plans for the platform, revealing that X will be more than just a micro-blogging service. The new direction aims to create a platform of unlimited interactivity, centered around audio, video, messaging, payments, and banking. Powered by AI, X seeks to establish a global marketplace for ideas, goods, services, and opportunities.

👉 Why Elon Musk decided to rebrand Twitter as 'X'

The decision to rebrand Twitter stemmed from several factors. One of the key reasons was to distance the company from its past controversies related to spreading misinformation and hate speech. Musk aspires to make Twitter a more positive and inclusive platform. Additionally, the rebranding reflects the company's new direction as it moves towards becoming a versatile super-app.

The simple and mysterious black X logo was chosen to make Twitter more intriguing and exciting for users. It is hoped that this fresh approach will make the platform more interesting to engage with.

The origins of the name "X" are not entirely new; they date back to Musk's early days as an entrepreneur. The brand initially existed as X.com in 1999, which was later rebranded as PayPal. Now, in 2022, Elon Musk has established X Corp, and Twitter has become a part of this company. The rebranding process is currently underway.

👉 History of Twitter's rebranding as 'X'

Early history of Twitter's rebranding as 'X', traces back to Elon Musk's visionary ambitions and the creation of “X.com”. In his biography, Walter Isaacson explores Musk's fascination with 'X.com,' a venture founded by Musk in 1999 to revolutionize the financial industry. The concept was to create a comprehensive platform offering banking, digital purchases, credit cards, investments, loans, and more, with transactions recorded securely in real-time.

Isaacson reveals that building 'X.com' was a challenging and pressure-filled journey. Musk drove his colleagues relentlessly to meet tight deadlines and pursued his vision of making it a groundbreaking success. One of the features that gained immense popularity was the ability to send money via email, especially useful on eBay for paying strangers after purchases.

In the past, 'X.com' merged with a company co-founded by Peter Thiel and Max Levchin and evolved into the well-known entity we now recognize as PayPal. Throughout this transformation, Elon Musk staunchly insisted on retaining the name 'X.com' as the parent company, revealing his ambitious vision for dominating the world's financial system.

Fast forward to 2022, Musk's interest in 'X.com' resurfaced, leading to the bold decision to rebrand Twitter under this iconic name. Musk saw Twitter as the perfect platform to fulfill his original 1999 vision. His vision entailed turning Twitter into a unique blend of a financial platform and social network, powered by advanced AI capabilities. He envisioned offering a wide array of services, including payments, messaging, and more, ultimately transforming ‘Twitter’ into a global marketplace for ideas, goods, services, and opportunities.

👉 Significance of Twitter's new identity as 'X'

Musk's strategic choice to embrace 'X' as Twitter's new identity is a significant part of his grand plan to elevate the micro-blogging platform into a super app, much like China's WeChat, with an integration of various services all within one unified platform.

The announcement of 'X' as Twitter's new face has set in motion substantial changes within the company. The traditional bird logo and the name 'Twitter' are gradually being phased out, making way for the 'X' logo. The CEO of Twitter, Linda Yaccarino, has expressed her excitement about this transformation, highlighting the immense potential of 'X' to create a global marketplace and connect people in unprecedented ways.

However, the success of this rebranding endeavor is uncertain and will depend on how users respond to the changes. With a bold move like this, Twitter is stepping into the future with anticipation and curiosity. Only time will reveal whether these changes will help Twitter achieve its ambitious goals.

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